Jeanne Abboud Design

Bulfinch Press is an illustrated book imprint of Little, Brown.

I began my professional career at Little Brown and Company, eventually working my way up to Senior Book Designer.  Although I left the company in 1986, I continued to enjoy a freelance relationship with them over the next 25 years. Included in the large portfolio of books and catalogs that I have designed for them are cookbooks, novels, coffee table art books, and photography books.

The Bulfinch Press books were particularly rewarding to work on.

Project:
Creation of large scale banners highlighting the five pillars of their Capital Campaign.

The Beinecke Rare Book & Manuscript Library inspires engagement with the past, in the present, for the future. One of the world’s largest libraries devoted entirely to rare books and manuscripts, it is Yale University’s principal repository of literary archives, early manuscripts, and rare books.

I had the good fortune to work with the renowned Beinecke Library to showcase some of their prized manuscripts. The 83-inch tall banners were created to be used for fundraising purposes in the US and in Europe and will eventually be on display in the lobby of the library.

Projects:
I began my professional career at Little Brown and Company, eventually working my way up to Senior Book Designer.  Although I left the company in 1986, I continued to enjoy a freelance relationship with them over the next 25 years. Included in the large portfolio of books and catalogs that I have designed for them are cookbooks, novels, coffee table art books, and photography books.

Highlight: 
Remembered Gardens

Selections by sixteen writers who reminisce about the beginnings of gardens they have sown and tended. 

“It has been a pleasure to work with the designer, Jeanne Abboud... Jeanne showed great sensitivity to the inspiration of turn-of-the-century books.”
— Ferris Cook, author

Award:
AIGA Book Design award: Remembered Gardens

Projects:
2020 Admission Viewbook
Street Banners

Shady Hill School is an independent, co-educational day school in Cambridge, Massachusetts. Founded in 1915, Shady Hill serves students in pre-kindergarten through 8th grade.

We think the Viewbook’s vibrant pictures, bold design, and inspiring language captures the essence of our community and what truly makes Shady Hill so special. — Pam Dickinson, Director of External Relations and Strategic Engagement

Project:
Visual rebranding for printed materials

Founded in 1872 as North America’s first public arboretum, the Arnold Arboretum of Harvard University is a leading center for the study of biodiversity and a cherished 281-acre Boston landscape open free year round. One of the most comprehensive and best documented collections of temperate woody plants in the world, the Arboretum promotes the understanding and appreciation of plants through horticulture, world-class research, and education programs for all ages.

I have the pleasure of working with the Arnold Arboretum to create a new corporate visual identity and to bring an updated contemporary look to their publications. The building blocks of the visual identity are the current logo, new colors and fonts, and new trim sizes for printed materials.

I have chosen eight official PMS colors which are inspired by the seasonal foliage of the Dawn Redwood (Metasequoia glyptostroboides), the conifer represented in the Arboretum logo. I have also chosen two additional PMS colors for presenting Lilac Sunday.

Over the years I have designed book jackets for many publishers including Little, Brown and Company, Houghton Mifflin, Bulfinch Press, Acanthus Books, Harvard University Press, The Colonial Society of Massachusetts, Orchards Books and Time Warner as well as many others.

Project:
Book design

William Shirley:
King’s Governor of Massachusetts

The Shirley-Eustis House Association is a private, nonprofit historical society located in the Roxbury neighborhood of Boston, Massachusetts.

Awards:
2019 CASE BRONZE:
CM: Commonwealth School Magazine,
2016 CASE GOLD:
CM: Commonwealth School Magazine,

Projects Include:
CM: Commonwealth School Magazine
Admission Viewbooks
The Power of Place Campaign materials

Highlight:
CM: Commonwealth School Magazine 

Challenge:
Redesign CM magazine with a fresh and vibrant new look

After many years of adhering to an old text-heavy design template, Commonwealth was finally ready to embrace a fresh and modern new look for their CM magazine. I was thrilled to have the opportunity to be involved in this transformation. We added color, white space, dramatic photos, creative typography and student artwork to create our award-winning new magazine. 

Jeanne created the look of our award-winning magazine and four years later she continues to keep it innovative and vibrant. Not only is her design and art direction crucial to how we tell our story, but she is a delight to work with and a vital member of our team. —Janetta Stringfellow, Commonwealth School

Jeanne Abboud of Abboud Design had been doing the publications the last few years, and she did the new look, as well. “Yes, the same person did both the before and after,” Davies says, “which I think says quite a bit about how much we were holding her back.” —Tristan Davies, Commonwealth School

Projects
Logo Design
Catalog
Business cards
Menus

South End Formaggio is a compact cheesemonger offering European & American varieties, plus beer, wine & artisanal foodstuffs.

Project:
2020 Admission Viewbook

Arthur Morgan School, located in North Carlolina, is a progressive, boarding and day school for grades 7-9, providing an empowering community for young people to learn, play and be themselves.

We are so happy with the book. It was exactly what we were looking for. I was a little embarrassed to hire a designer at first because I thought it was something I should be able to do myself, but as I have watched the book evolve I have constantly reflected on how good of a decision it was to hire you. You tell a story with pictures and details. You showed us off in a genuine way we never would have been able to do. The book is elegant, beautiful and yet so energetic and fun. We are proud to have it represent us and could not be happier that we worked with you. —Nicholas Maldonado, Recruitment and Admissions Coordinator

Projects Include:

The Campaign for Middlesex:
Branding and Print Materials

Annual Report

Admission Viewbook and Brochures

Highlight:
MX2: The Campaign for Middlesex
What They Dreamed Be Ours To Do

 Challenge:
Create a Tagline and Visual Brand for a $200+ Million Capital Campaign

Although the Middlesex campaign had settled on a concept—MX2— to signify its second century (and its fundraising goal), the campaign languished during the financial crisis. The school then reached out to me in hopes of refreshing their efforts with a new feel and message. After much thought, I proposed that the campaign adopt the theme, “What They Dreamed Be Ours to Do,” because it’s a well-known line from the school’s hymn, sung by every student, teacher, and alum in the school’s history. The campaign, having embraced my proposal, enjoyed a new life.  

From this tagline came the visual concept of using portraits of the original founders along with portraits of past and current students and teachers to showcase how the goals of the MX2 campaign reinforced the founders' original plans for the school. Our campaign materials consisted of a suite of colorful brochures, outdoor banners, a case statement, and special event invitations.

Middlesex School successfully completed their campaign in June 2017, exceeding their target of $200+ million.

 Award:
CASE BRONZE: Fundraising Package Design, 2016

This is a lovely and timely book by the brilliant and award winning photographer, Bill Armstrong.

The book is published by The Photo Review, a critical journal of fine art photography. Publishing since 1976, The Photo Review covers photography issues and events throughout the country.

Projects:
Campaign Branding and Visual Identity

Highlight:
At The Forefront: The Campaign for Tenacre

Challenge:
Design a campaign logo and create a suite of campaign materials

I had the pleasure of working closely with Tenacre to develop a logo for their At The Forefront Campaign. The campaign tagline had already been chosen when I came on board, but the challenge was to create a logo that presented the school in light of its campaign. Located near an old apple orchard, Tenacre embraces the orchard as their “mascot.”  Symbols of apples and celebrations, such as “orchard days,” were familiar to the entire community. So the challenge was to confirm the school’s vision of itself as being at the “forefront” of change while still evoking the school’s history.

I settled upon an idealized and modern visual representation of an apple, with the words “At the Forefront” placed in an arc around the upper edge of the apple. The logo has been versatile and works well with the official school color, dark green.  The logo has since been echoed in the case statement, newsletters, outdoor banners, and special event invitations.

Result:
The campaign is close to completion with 98% raised toward their multi-million dollar goal.

Acanthus Press publishes fine books on architecture, design, and gardens. Their award-winning volumes chronicle the lost histories of houses and objects, of clients and designers.

From New York to Los Angeles, from St. Paul to Miami, Acanthus Press seeks to publish the undiscovered, the under-appreciated, the rare, and the exceptional.

"Jeanne Abboud is a talented designer and project manager, competent in diverse areas of graphic design, with an ability to create elegant solutions for diverse jobs.  

Jeanne collaborated with us on several books for Acanthus Press, completing page layout and book covers. The books were some of the best designs we ever published." -Barry Cenower, Publisher

Projects:
Shore Magazine
Annual Report of Giving
Admission Viewbook
Event Invitations
Campaign brochures

I enjoyed an excellent collaboration with Shore in creating their new Admission viewbook.  I worked closely with the committee on photo choices and on an overall visual approach, and together we developed a concept that centered on large dramatic photos and rich descriptive prose to showcase a day in the life of a Shore student.

Award:
PINE: Printing Industries of New England: Shore Country Day Viewbook, Admission Viewbook design

Project
Groton School Magazine

I had the pleasure of working on the Groton School magazine for many years.

Groton School is a private Episcopal college preparatory boarding school located in Groton, Massachusetts, United States. It enrolls about 370 boys and girls, from the eighth through twelfth grades.

Project:
Design and write promotional materials to highlight Excellence & Innovation in the Lynn Public Schools

I had the pleasure to work closely with Dr. Catherine Latham, Lynn’s Superintendent, and school officials to create a suite of materials that celebrated the many successes of their schools.  

Lynn Public Schools is the fifth largest school district in Massachusetts. It has 16,200 enrolled students, with 42 languages spoken and 93 countries represented. 81% of students go on to attend college. 

Project:
Create positive messaging and promotional materials that highlight the many successes of the Haverhill Public Schools. 

Haverhill Public Schools is a public school district located in Haverhill, MA. It has 7,348 students in grades PK and K-12. Working closely with the Haverhill Superintendent and school officials, we created BELIEVE. ACHIEVE. SUCCEED, a positive messaging campaign. Materials created for this campaign are used by local businesses and realtors.

What Makes Haverhill Schools so Special?
• Motivated Students
• Close-knit Community
• High Expectations
• Dedicated Teachers  
• Professional Partnerships
• Safe Environment
• Positive Climate

Projects
Brand and Design Capital campaign materials

Annual Report

The Cambridge School of Weston is a private, coeducational high school in Weston, Massachusetts. Currently, the school has approximately 340 students, with about 100 boarding students.

Projects

Capital Campaign branding and materials

Invitations

Annual Report

I have had the pleasure of working with Andover for many years. Phillips Academy Andover is a co-educational university-preparatory school for boarding and day students in grades 9–12, along with a post-graduate year. The school is in Andover, Massachusetts, United States, 25 miles north of Boston.

East Coast Grill was a legendary restaurant in Cambridge, MA. I had a lot of fun working with Chris Schlesinger to create their menus. I also created menus for another restaurant Chris opened in Westport, MA, called the Back Eddy Grill.

First Rugs collects and sells one-of-a kind artfully hand knotted rugs from around the world. With three generations of experience, Cynthia First and her partners wanted a visual rebranding and logo that showcased their love of art and design sensibility.

Jeanne brings a new level of sophistication and currentness to everything she has launched for us. She rebranded us beyond our highest hopes and she doesn’t stop there. She has been the instigation of so many great things for our company. She is a huge asset for us! —Cynthia First, Owner

Over the years I have designed children’s books for many publishers including Little, Brown and Company, Houghton Mifflin, Bulfinch Press, Orchards Books and Time Warner.

Project

Create a promotional piece celebrating their 20 year anniversary

The Institute for Recruitment of Teachers (IRT) addresses the lack of diversity in the nation’s teaching faculties by recruiting outstanding students of color and other scholars committed to diversity, counseling them through the graduate school application process, and advocating for sufficient funding for advanced study. IRT graduates have enjoyed remarkable success securing jobs as K-12 teachers, counselors, and principals, as well as professors, university administrators, and leaders.